Akademischer Werdegang

10/2018 - 06/2024

Wissenschaftliche Mitarbeiterin am Walbusch-Stiftungslehrstuhl für Multi-Channel-Management der Bergischen Universität Wuppertal

04/2016 – 09/2018

Masterstudium Marketing und Management an der Bergischen Universität Wuppertal

10/2011 – 03/2016

Bachelorstudium Wirtschaftswissenschaft an der FernUniversität in Hagen

Tätigkeiten in der Praxis

Nach der Tätigkeit am Lehrstuhl

Data Consultant bei Publicis Media

06/2017 – 08/2017

Projektarbeit im Bereich Unternehmenskommunikation bei TL ! CONCEPT, Paderborn

04/2017 – 05/2017

Praktikum im Bereich Marktforschung bei best research GmbH, Bielefeld

08/2016 – 11/2016

Praktikum im Bereich Marketing bei TL ! CONCEPT GmbH, Paderborn

10/2013 – 03/2016

Kundenberaterin bei der Sparkasse Paderborn-Detmold

01/2013 – 03/2013

Kundenberaterin bei der Sparkasse Paderborn-Detmold

08/2010 - 01/2013

Ausbildung zur Bankkauffrau bei der Sparkasse Paderborn-Detmold

 

Publikationen

Journalartikel

Sinemus, K., Zielke, S., and Dobbelstein, T. 2025. Improving consumer satisfaction through shopping app features: A Kano-based approach. Journal of Retailing and Consumer Services, 85, 104243. doi: 10.1016/j.jretconser.2025.104243.

Sinemus, K., Zielke, S., and Dobbelstein, T. 2025 Gamified promotions in shopping apps: can effort justification and regret explain their positive effects? Journal of Service Management, 36 (3), 335-361. doi:10.1108/JOSM-05-2024-0214.

Sinemus, K., Zielke, S., and Dobbelstein, T. 2022. Shopping app features: Their impact on customer satisfaction and loyalty. The International Review of Retail Distribution and Consumer Research, 32 (4), 423-449. doi: 10.1080/09593969.2022.2109189.

Sinemus, K. and Zielke, S. 2022. Shopping app features: Influencing the download and use intention. International Journal of Retail & Distribution Management, 50 (8/9), 1015-1038. doi: 10.1108/IJRDM-10-2021-0488.

Buchbeiträge

Zielke, S. und Sinemus, K. 2020. Shopping Apps: Servicefunktionen im Branchenvergleich, in: Roth, S., Horbel, C., Popp, B. (Hrsg.): Perspektiven des Dienstleistungsmanagements – Aus Sicht von Forschung und Praxis, Wiesbaden, S. 655-675.

Konferenzbeiträge

Sinemus, K., Zielke, S., and Dobbelstein, T. 2025. Dropouts in gamified promotions: How retailers can manage them. 2025 Global Marketing Conference, Hong Kong.

Sinemus, K., Zielke, S., and Dobbelstein, T. 2024. Challenges in Gamified Promotions: Managing Customer Dropouts in Retail. Presented at the 9th Nordic Retail and Wholesale Conference (NRWC), Helsingborg, Sweden.

Sinemus, K., Zielke, S., and Dobbelstein, T. 2024. Which shopping app features increase consumer satisfaction? A Kano-based approach. Book of abstracts of the 30th Recent Advances in Retailing and Consumer Science Conference (RARCS), Fuerteventura, Spain.

Sinemus, K., Zielke, S., and Dobbelstein, T. 2024: Should retailers use gamified promotions in shopping apps? Proceedings of the AMA Winter Marketing Educators’ Conference, St. Pete Beach, Florida, USA.

Sinemus, K., Zielke, S., and Dobbelstein, T. 2023. Gamified promotions in shopping apps: The role of regret and its impact on purchase intention.  Book of abstracts of the 29th Recent Advances in Retailing and Consumer Science Conference (RARCS), Lyon, France.

Sinemus, K. and Zielke, S. 2022. Gamified promotions in shopping apps: Their impact on consumers' purchase intention. Proceedings of the 7th Colloquium on European Research in Retailing (CERR), Zagreb, Croatia.

Sinemus, K., Zielke, S., and Dobbelstein, T. 2021. Shopping app features: Their impact on customer satisfaction and loyalty. Presented at the 7th Nordic Retail and Wholesale Conference (NRWC), Umeå, Sweden.

Sinemus, K. and Zielke, S. 2021. Shopping apps: The role of app features in the download and use context. Proceedings of the 6th Colloquium on European Research in Retailing (CERR), Sophia Antipolis, France.